Call Now On 02 9439 3399

The seven deadly sins of business valuation


You think your business is worth a lot of money because you have had it for 20 years. Unfortunately it doesn’t matter how long you’ve run your business. It’s the value proposition that you’re offering to the buyer that matters. You could have a business that you ran for 20 years and it could be worth nothing or you could have just started up a business and it could be worth millions. Business owners think that because they put 20 years into their business they deserve to be rewarded. Sorry, no one cares how long you’ve been in the business Boost its value by recognisable and identifiable means or just put up with the poor valuation report you will receive from a broker/valuer who is honest with you. To be clever, avoid the seven deadly sins of business valuation.


You think your business is worth what you need to retire. The problem is that it does not matter at all to the buyer. The buyer only wants to investigate what future maintainable earnings are there into the future or what value there is in the assets.


Accountants and business owners apply the wrong multiple to the wrong profit figure. There are generally accepted ranges of multiples that are applied to particular profit classes. One such multiple, called an EBIT multiple will be smaller than another class called EBITDA for the same business. (Refer to our website glossary of terms for what these acronyms mean) Hence you would need to apply a smaller multiple to an EBIT than to an EBITDA. You would be surprised to learn how many so-called experts apply the wrong multiple to the profit figure.You should not value goodwill separately. Goodwill is defined as the residual value in a business that is left after the total value has had deducted from it the assets. That is: total value = assets + goodwill.

If you make the mistake of valuing goodwill separately and then adding the assets you will more often than not overvalue the business. This is a common mistake made at the small business level.

Poor Risk Assessment

Business owners think their business is worth the same to a buyer as it is to them. The mistake they making here is not taking into account the risk of the transaction. The risk of the transaction can be the risk of losing 10% of the clients or 90% of the clients, depending on the relationship that the business owner has with the client’s. There are many other risks of the transaction including loss of key staff, degrading of relationships with key suppliers and other risks inherent in a new boss moving into the Managing Director’s office. The key is to take steps to remove the risk from the transaction.

Goodwill can be Valuable

Many people think that their business is worth only asset value. In fact, historically businesses were valued according to their assets only. However in the 21st-century we are more often than not selling intangible assets, databases, trademarks, intellectual property and other intangible assets more than the tangible assets. In fact plant and equipment rusts and gets old and stock is worth nothing if you have to move it quickly. However you must be careful to value the intangible side of the business properly. Goodwill is often seen as an intangible asset and it can have value is sign but both buyer and seller must recognise the difference between goodwill that will walk out the door when the owner leaves and goodwill that will be there for the new owner. Goodwill that relies on loyal clients to stay and strong brand is indeed worth paying for. Goodwill that is related personally to the owner and that will leave when the owner leaves is not valuable.

Bad Timing

Business owners usually sell when they have had enough. Often it is when the business slows down or the business grinds the owner down. This puts the owner in a position where there is no choice. To delay will simply mean the business loses further value. You need to look at the trends and the cycles to ensure that you sell your business at the right time in the economic cycle, the industry cycle, the regulatory cycle, the calendar cycle and the personal life cycle. You may not get all this right but if you at least plan your exit against one or more of these cycles you will get a happy result when you sell.

Important: we respect your privacy and your details will only be used to send you news and updates from our site.
Subscribe to our newsletter to keep up with the latest news and tips.
Sorry To See You Go
Enter your detail below to get out top tips to Value Your Business and get the latest news from us.
Important: we respect your privacy and your details will only be used to send you news and updates from our site.